introduction to theme of film - for example, saw films have a brutal and gory killing in the title sequence which introduces the theme and mood.
good soundtrack - needs to relate to the movie and make the titles less of a drag
don't let it drag out - titles that are repetitive or take too long aren't good because the viewer loses interest quickly. they need to be interesting and in keeping with the films genre.
taste of the rest of the film - needs to make the viewer wonder what will happen next or keep them interested. in the dark knight, the introduction is a bank robbery. straight away you get into the action.
build up / tension and mystery - needs a build up to what the films about. teen horror films usually have someone brutally murdered which makes you wonder 'who done it'.
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